Tata Tetley Limited


The Company was incorporated during 1992. Consequent to the formation of the Joint Venture between Tata Tea Limited and Tetley Group, UK, the business of Tetley Division of Tata Tea Limited was transferred to the Joint Venture Company during 1994. The paid up share capital of the Joint Venture Company is Rs. 10 crores, with a 50% holding by each Joint Venture partner. Tata Tea Limited is the largest integrated tea company in the world and Tetley is the second largest branded tea company in the world and have very strong presence in the major tea bag markets like U.K., USA, Australia, Canada and Poland. Consequent of the acquisition of Tetley by Tata Tea Limited during the year 2000 the Joint Venture Company has become a subsidiary of Tata Tea Limited.

The Company has a 100% EOU at Cochin, Kerala and a domestic unit also at Indore, Madhya Pradesh.

The main markets of the Company and the main product lines are as under :

Poland and Russia :

The main products are different variants of tea bags and packet teas. The sales to Poland and Russia are sold to Tetley group companies. The tea bags and packet teas are marketed in two brands, viz. 'Tetley' and 'Lyons'.

Tea Bags :

	Round Tea Bags - black and flavoured. Flavoured tea bags include Earl Grey, Lemon, Strawberry, Peach, Raspherry and Black Current.
	Drawstring Tea Bags - black as well as flavoured. Flavoured drawstring tea bags include only Earl Grey.
	String & Tag Tea Bag - black tea.

Packet Tea / Pouch Teas :

Packet teas include both black as well as flavoured. Flavoured packet teas is available only with Earl Grey.

Middle East :

The main products are tea bags and packet teas. The sales to Middle East are invoiced to Tata Tea Limited / Tata International at agreed transfer prices. The products are marketed in the brand name of 'Tata Tea'.

Other Export Markets : Australia.

Domestic Market :

The product sold in the domestic market is conventional string and tag tea bags sold under the brand name "Tata Tetley". These tea bags were launched during 1997.

With effect from October, 2001, tea bags would be positioned under 'Tetley' brand.

Market share in India - 5%.

The Manufacturing Base at Cochin :

The manufacturing base in Cochin is considered as the most efficient and cost effective unit in the group. This unit is also capable of producing different kinds of tea bags and packet teas with various pack sizes and the range of such products goes to 40 (Forty). The expertise of Tata Tetley Limited in Tea Bags manufacturing is of International standards. Our product 'Draw String' Tea bag is an innovation of Tetley and is marketed only by Tetley in the world.